Website Optimization &
Re-Positioning
Your Perceptions

Most websites don't require a complete re-design. In fact, design is not what drives usage and visits. BCR offers inexpensive website re-purposing and optimization services tailored to increase traffic and usage of Library and Cultural Heritage Institutions websites.

• Installation of Google analytics and identification of keywords and phrases that are relevant to libraries and CHIs and most likely to be used as queries by search engine visitors.
• Review of previous website usage logs and analytics from your existing service and pinpoint analysis of key trends driving visitors.
• A review of the current navigation and design flow of your current website and specific recommendations for improving performance.
• A list of keywords to integrate into website content and specifications for tagging of the website to increase search results and subsequently, visits.
• Reports that clearly identify ROI and help you maintain optimum website performance.

Download Web Product Sheet PDF for more details